To enable "Kwik Buy settings", go to:
Campaign>Quick Buy settings
In a regular case, once the buyer clicks on Buy now, it leads him to:
Cart>Checkout page> Payment Gateway> Thank you page
If you want to lead your customers to making the purchase quicker, you can enable Kwik buy settings.
Step 1: Enable Kwik Buy by selecting the radio button
Step 2: Where to redirect buyers: You have the option to redirect buyers to either cart page, checkout page or even define a custom URL which could be any link including external and affiliate links.
Step 3: Button Text: You need to define the text you want the customers to see in the Kwik buy page. "Buy now" could be one option
Step 4: Clicking on Save settings and it will save all your settings.